An annotated bibliography of resources (articles, documents, and web pages) that deal with corporate involvement in K-12 schools. Compiled by an information specialist.

Christian Science Monitor report on marketing efforts to develop brand loyalty with children.

Looks at the stream of commercial messages reaching today's kids at school.

Works to protect the right of Washington children and youth to a commercial-free education. Includes upcoming events, action alerts, newsletters, and how to get involved.

CERU, directed by Professor Alex Molnar, conducts research, disseminates information, and helps facilitate dialogue between the education community, policy makers, and the public at large about commercial activities in schools.

The 15-second announcements that bracket PBS kids' shows are growing increasingly commercial. These "enhanced underwriter acknowledgments" are public broadcasters' solution to funding problems in the wake of reduced government support. But are they legal? Many underwriter advertisements seem to contradict communications law, Federal Communications Commission (FCC) regulations and even PBS's own guidelines.

Washington Post article looks at the implications of Coca Cola and Pepsi's efforts to sell soda in schools.

Seeks to empower citizens with the resources they need to protect children from the popular culture.

Speech given by Charlotte Baecher of Consumers Union in February 1999 to approximately 150 PTA representatives in New York State.

A US government report shows commercialism in public schools to be "widespread and on the rise." [14.1 MB in size PDF-format document.]

Corporate-sponsored materials are being used more frequently in schools, often because it is free of charge. The author is concerned about the bias in such materials.

Consumers Union report surveys trends in marketing directed to kids, and points to problems that should be addressed by parents, schools, and the government.

Report on schoolhouse commercializing trends in the 1990s. Introduction analyzes Greenbrier High School's "Coke in Education Day" and includes a lengthy press review.