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Media Literacy
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Media_Literacy
Semiotics of Advertising
4
Sites in Media Literacy
Gandhi was No Pitchman
Why Apple chose the wrong icon to promote their product. Article from Salon.
http://www.salon.com/media/1997/11/04media.html
Malt liquor marketing to Latinos
The malt-liquor industry, drunk on high-octane sales to the black hip-hop nation, has set its sights on the Latino youth market.
http://www.metroactive.com/papers/sonoma/10.02.97/latino-drinking-9740.html
The Sweeps
Seasonal campaigns by TV network affiliates aimed at boosting ratings in order to maximize advertising revenue.
http://www.culturalstudies.net/sweeps.html
The contrition peddlers
When you're a big corporation and you step in racial doo-doo, you call Chisholm-Mingo -- your full-service agency for repentance, prevention and brand-burnishing. Salon article.
http://www.salon.com/media/col/shal/1999/07/20/chisholm/
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