Society, Issues, Business, Advertising, Insider Perspectives

Search Resources

Canada Local Search

Canadian News

Canadian Web Directory

Top Canadian Websites

Popular Searches

Popular Images

Online Dictionary

Insider Perspectives

6 Sites in Insider Perspectives

Brand personality

A relationship with a brand can be like a relationship with another person.

http://haas.berkeley.edu/~market/PAPERS/AAKER/BOOKS/BUILDING/brand_personality.html
Give your brand in marriage

For a brand sell to be effective long-term, the advertising needs to create an emotional involvement between the consumer and the brand. Exponent, Jacque Chevron, describes brand loyalty as a form of marriage.

http://www.jrcanda.com/art_brandmarriage.html
Propagandium.com

a 'love-hate' perspective on the past, present and possible future of advertising [Requires Flash].

http://www.propagandium.com/
Semiotic Solutions - Cultural Creativity - Home

"Semiotic Solutions has pioneered the adaptation of cultural theory to the spheres of marketing and advertising in the UK."

http://www.semioticsolutions.com/
The Advertising Graveyard

Gallery of controversial advertisements which clients declined to run.

http://www.zeldman.com/adgraveyard/
The power of hype

Forbes magazine on new avenues for creating hype to serve brand marketing. Focuses on Bebe clothing.

http://www.forbes.com/forbes/99/1101/6411228a.htm