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Insider Perspectives
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Insider_Perspectives
6
Sites in Insider Perspectives
Brand personality
A relationship with a brand can be like a relationship with another person.
http://haas.berkeley.edu/~market/PAPERS/AAKER/BOOKS/BUILDING/brand_personality.html
Give your brand in marriage
For a brand sell to be effective long-term, the advertising needs to create an emotional involvement between the consumer and the brand. Exponent, Jacque Chevron, describes brand loyalty as a form of marriage.
http://www.jrcanda.com/art_brandmarriage.html
Propagandium.com
a 'love-hate' perspective on the past, present and possible future of advertising [Requires Flash].
http://www.propagandium.com/
Semiotic Solutions - Cultural Creativity - Home
"Semiotic Solutions has pioneered the adaptation of cultural theory to the spheres of marketing and advertising in the UK."
http://www.semioticsolutions.com/
The Advertising Graveyard
Gallery of controversial advertisements which clients declined to run.
http://www.zeldman.com/adgraveyard/
The power of hype
Forbes magazine on new avenues for creating hype to serve brand marketing. Focuses on Bebe clothing.
http://www.forbes.com/forbes/99/1101/6411228a.htm
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