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Marketing strategies for creating an endless stream of new, repeat and referral business.
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A model that enables any organization to control value and profitability of their brands.
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Articles and monthly columns on branding in Asia. Includes brand news and exclusive searches to article databases.
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Offers articles and newsletters on marketing, branding, communications and related skills.
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Sample items and discussion area related to institutional branding around urban street culture. Moderated by the staff of Howe Creative agency.
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Book providing executives with a managerially relevant framework, and strategic perspectives on marketing and brand positioning.
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Marketing and promotional services in merchandise and image coordination.
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A slide show that defines the various terms commonly associated with marketing, including market positioning.
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Positioning and repositioning of existing brands.
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A collection of articles and other resources on market positioning.
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A short free course in social marketing and market positioning.
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A quarterly electronic newsletter on the strategies and tactics of naming. Contains many articles, clearly indexed and easily downloaded.
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Concentrated one-day program designed to generate naming possibilities for any product, service or company.
