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Not-for-profit organization which provides educational programs, networking opportunities, and research to enhance the success of s-business executives, managers, and companies.
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CDMBA helps customer database management professionals identify the best business practices and compare operating performance.
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Promotes the development and awareness of the customer service profession through networking, education and research. Activities, publications, case histories, merchandise and related links.
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As customer-driven management techniques expand in popularity, and the emphasis on retaining customers becomes more critical, SOCAP provides the tools needed for corporations to reach their goal of maximum customer loyalty, excellent customer service and value-added innovations.
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